Thursday, September 4, 2008
RBC blue water ad
This is a really fun thing. I got to be the illustrator on an advert for the Royal Bank's blue water project. It's been on tv for a little while already (i havent seen it cause its just on in Canada, but word on the street is the CBC put it on during the olympics a coupla times. holy crap.) but i think the version that got broadcast had the colors changed a bit. They just put out a 'director's cut' with the original colors, and motionographer.com was really nice and put it up here:
my favorite part of it is when they go underwater and see the penguins swimming around down there. also if you slow down the part where the fish sort of fill the frame, you'll notice a crab hanging out and waving to them.
Rich Scurry was the creative director on it. Him and the other people over at Convert did an insane compositing job on this - a lot of it was done with 3D programs to give it a little extra breathing room, and the particle effects go a long way towards softening up the harder shapes. It's a bit of a gamble putting flat, graphic stuff into motion, cause it can look really really awful if the compositing and timing is bad, but when its good, its so fun to watch.
here are some of the illustrations that got sent in (click to make em bigger)
and here are the official credits for the spot:
Convert/The Ebeling Group (Production Co.)
Rich Scurry | Creative Director
Mick Ebeling | Executive Producer
Amy Fahl | Producer
Karolina Sobecka, Joshua Harvey and Rich Scurry
Jon Klassen and Rich Scurry