Monday, January 25, 2010

BBC olympics 2010


(you can see it a little bigger and much clearer if you go to the studio aka site)

I got to be the co-designer on this spot for the BBC's coverage of the winter olympics. The director on the project was Marc Craste, whose work I have been watching since early college days. Between him and his team at Studio AKA, you can't really ask for more on a job like this. I thank them very much for picking me out and for solving all the problems after I got the fun part.

here is some of the work i turned in. It should be noted that these were mostly done over Marc's early previz work, which was already great-looking. Also all the character designs, including the main guy and the animals, are all Marc's.


and here's a long strip of other ones like that one.



and the official credits for the spot:

Comisioned by BBC / Red Bee Media
Agency: RKCR/Y&R
Director Marc craste
Co-Designer Jon Klassen
Produced by STUDIO AKA

more details and a nice clear version of the spot here: http://studioaka.squarespace.com/latest-news/2010/1/25/bbc-winter-olympics-2010.html

UPDATE:
this spot has done very well out in the big wide world. It won a BAFTA for Best Titles, and a Gold Lion at Cannes.

68 comments:

KYLE RICHARD ANGUS MCQUEEN said...

It's not nice to keep secrets like this...you bastard.

Congratulations and thank you for once again igniting me with jealous rage.

Unknown said...

Gorgeous!! I saw this spot on the CBC here in Canada the other day and it blew me away. Great stuff. Love the richness of it.

Andrew Olson said...
This comment has been removed by the author.
Erin McGuire said...

I saw this today and thought either you'd worked on it, or they were ripping you off. Glad it's the former :) Beautiful spot.

K said...

Whaaaaat. I remember geeking out with you about AKA back in them good ol' days. That's fantastic that you were able to work with them on such a beautiful project.

orange said...

it's a beauty klassen!

Ulrika said...

I like your work and the olympic film!

John said...

It looks freakin' amazing; I saw it on BBC and though, hey that looks like studio aka hired Klassen,

Gabriele Antonini said...

I've been watched the video 10 times. Superlative.
....e che Klassen

Gabriele

Antonin Herveet said...

GREAT !

RAWLS said...

These are fantastic Jon!! They did a real great job of translating your style!

chris said...

Yup. That was sick.

Kerry Drumm said...

Fab, fab, fab, fab! Lucky you working with Mr Craste!

Geir Arne said...

Amazing work. I guess I'm not the only one in the market for desktop background-versions of this one …?

dankrall said...

That's truly incredible!!! Congratulations!

OV! said...

thats AWESOME man.

very very nice.

>oVi

gusti said...

Jon i said thank you i discoverd you 30 minutes ago ,guau never its late ,i really love all that your work sorry for my english.

Mónico Chávez said...

Outstanding.

Kendra Melton said...

What a great blending of your flat style with 3D animation. Turned out really epic.

Wonderful work!

Unknown said...

so beautiful, just saw it on TV!

sam said...

I'll echo the comments of everyone else here - great work Jon! This whole piece came together really well.

Margaret Meyer said...

Holy crap that was gorgeous, Jon.

Trevor Spencer said...

this is amazing!
love it

at swim-two-birds said...

love your work

Victoria Bennett Beyer said...

This is so fantastic!

Unknown said...

Wow...just wow.

Unknown said...

One of my favorite commercials. Beautiful job! Saw your work in Design Sponge & wanted to stop by. Congratulations, you do lovely work.

Claire said...

I absolutely love this beautiful promo. It's a really eye catching and daring solution from the Beeb and made me stop what I was doing to watch it and want to know what it was.

I'm just disappointed it's not a promo for a new animated film!

Brilliant.

Tony C said...

This is freakin great Jon!

Jason Scheier said...

your the best-est!

ANDY BIALK said...

In-credible! You are such an inspiration!

ANDY BIALK said...
This comment has been removed by the author.
Jon Klassen said...

man thanks everybody. i'm glad people like this one.

Kei Acedera said...

Super great!!!

WJC said...

Beautiful work! I love it! Wish it was feature length.

Unknown said...

Was the artist Jeff Lemire - of Essex County fame involved in this - its very like his graphic novels - great stuff

jonathan said...

i love your art, but i hate the olympics! i'm torn!

Daron Leah Nefcy said...

so cool!!

Fawn said...

This is beautiful!

I got this shirt with little fish and a diver from Gallery Nucleus a long time ago and I just now realized that it's your design. I adore your style:)

Chris said...

This animation is awesome. It looks so raw.

Congratulations!

Mattias Adolfsson said...

Stunning

Unknown said...

Beautiful work! Simply striking.

Hyein Lee said...

I love your work! So awesome.

Federico said...

Your art touches me deeply, really. I love your atmospheres, your work on Coraline is amazing.
Greetings and compliments.

Federico Gaggero

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awsome!!!

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