Thursday, September 4, 2008

RBC blue water ad



This is a really fun thing. I got to be the illustrator on an advert for the Royal Bank's blue water project. It's been on tv for a little while already (i havent seen it cause its just on in Canada, but word on the street is the CBC put it on during the olympics a coupla times. holy crap.) but i think the version that got broadcast had the colors changed a bit. They just put out a 'director's cut' with the original colors, and motionographer.com was really nice and put it up here:

http://motionographer.com/2008/09/04/convert-jon-klassen-rbc-blue-water-project/

my favorite part of it is when they go underwater and see the penguins swimming around down there. also if you slow down the part where the fish sort of fill the frame, you'll notice a crab hanging out and waving to them.

Rich Scurry was the creative director on it. Him and the other people over at Convert did an insane compositing job on this - a lot of it was done with 3D programs to give it a little extra breathing room, and the particle effects go a long way towards softening up the harder shapes. It's a bit of a gamble putting flat, graphic stuff into motion, cause it can look really really awful if the compositing and timing is bad, but when its good, its so fun to watch.

here are some of the illustrations that got sent in (click to make em bigger)





and here are the official credits for the spot:

Convert/The Ebeling Group (Production Co.)

Rich Scurry | Creative Director
Mick Ebeling | Executive Producer
Amy Fahl | Producer

Animation
Karolina Sobecka, Joshua Harvey and Rich Scurry

Design
Jon Klassen and Rich Scurry

Illustration
Jon Klassen

65 comments:

Reezo Rocks said...

i saw it...amazing.

orange said...

john..this looks amazing man !!!

brilliant !

Bernard Joaquin said...

I remembered this commercial, I saw it during the Olympics. I was amazed by the style, reminded me of your art and googled for it online...but never found the culprits involved.

Alas the contributors have been revealed...This is awesome man.

keep going

Ken Turner said...

ya i remember when i saw this on TV.....i said it looks like jon's stuff....

it turns out it twas....

Great Job Jon....

Randeep Katari said...

fantastic work man, congrats!
R.

Rob Hodgson said...

amazing! wish i'd caught it on tv

Jon Klassen said...

thanks guys!

Honestly? said...

Great job Jon! So glad I hired you to do this project! The style of the commercial is spot on. Keep up the phenomenal work! You rock! Yeah that's a lot of explanation points but you deserve it.

Rich

Marta Monteiro said...

i just came across your web site and blog and i love everything you do...congratulations

kevin said...

this still makes me want to blow my brains out every time i see it

Bobby Pontillas said...

*@$%*# !

Unbelievably good. Congratulations Jon!

Jon Han said...

awesome.

Jason Scheier said...

I cried..

Joe White said...

So goddamn Beautiful! i can't even believe it.

debrowns said...

Hey ... I totally saw these on during the olympics and I said to my hubby "that looks like something my friend Jon would do". I honestly said that outloud! Looks like I was right!! Oh by the way, they played it tons!

Nik Daum said...

Nice job Jon. I love the penguins swimming and the transition into the forest. That gay on the robot looks a like he's guilty of farting though.

Reezo Rocks said...

your work is so good, makes want to puke.
god I love you.
reezo

milimbo said...

Oooh!

Fantastic. I Love your work

Congratulations

RAWLS said...

As a frequenter of motionographer I was pleased to see your stuff on there man. Really great work! Beautiful job my friend!!!

josh said...

I am in awe of you man. this is ridiculous...

Jeffrey said...

amazing! so good to find your work again. The cross stitching pieces are GREAT!!

pilipo said...

wuaooo!

scottc said...

holy eff. this is the most ultimate thing i have ever seen. jon, you are unbelievable.

Corey said...

Very amazing work

Unknown said...

Just saw this ad online via Cartoon Brew (no TV)... all I can say is STUNNING! Glad to have found your Blog :)

Unknown said...

Wow I really like these illustrations! I came across this on cartoonbrew.

Greg said...

Inspiring!Awesome!Amazing! Fantastic!

Unknown said...

i love your work a lot and recently discovered you on Pikaland.

If you are ever interested in working with my online art gallery I would love to hear from you.

kind regards,

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http://www.theshinysquirrel.com

Mike Vatcher said...

beautiful work as always

chris makerewich said...

when i first saw this ad i thought it had an air of jon klassen'ism to it. then i found out you really did do the design for it and i nodded my head and thought "yeah...i was right."
it blew my mind, great work jon!

Timothy J Lamb said...

i want these in my house. beautiful jon

JP said...

Jaw on the floor- such a freaking fresh breeze of beautiful work. Love it.

Metin Seven said...

Beautiful. I love the Deerpan.

Christina Forshay said...

Absolutely beautiful. Stunning!

Drake Brodahl (pumml) said...

Oh man, you really rocked this stuff out, Jon. Beautiful work!

Casey said...

Simply Beautiful!

Ray Creations said...

it is really beautiful, great job. Web Designer | Web Hosting

Tali said...

just watched it. stunning!
The animators did a great job.
Love your work. All the muted colours and textures.. gorgeous!

mike r. baker said...

Wow. Stunning. The design is so wonderful! Why is a polar bear with the penguins? They would never meet.

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Christen L said...

Is there some place I can purchase one of your pieces? I love the last shot with the forest, deer and rabbit. It would look amazing in our son's (soon to be) nursery.

christenellis@gmail.com

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